| Store performance | Monitor available sales, profit, orders, conversion, refunds, and inventory signals. | Depends on connected data and supported integrations. | Helps surface changes that may warrant investigation. |
| Ad efficiency | Analyze supported Amazon Ads data, search terms, and relevant efficiency metrics. | ACoS, ROAS, and TACoS interpretation requires complete underlying data. | Can help prioritize waste and candidate optimizations. |
| Sensitive changes | Prepare supported campaign, bid, targeting, keyword, or status changes for review. | Advertising and other high-impact changes require human approval. | Keeps a person in control of consequential account actions. |
| Product and return risk | Assess product opportunities and find listing gaps in claims, specifications, or expectations. | Market signals are evidence for decisions, not guarantees of performance. | Supports more informed stock and listing decisions. |
| Recurring reporting | Schedule daily, weekly, or custom summaries and alerts through configured channels. | Channel availability and permissions depend on configuration. | Brings operating changes and action lists to the team routinely. |