| Store health | Analyze connected performance data and schedule summaries or alerts. | Gather metrics from dashboards and compile reports by hand. | Insights depend on available data and configured connections. |
| Product research | Organize evidence across six dimensions and surface red flags. | Collect and compare market, demand, supply, and risk information separately. | Research supports decisions; it does not guarantee sales or profit. |
| Advertising support | Analyze supported account data and prepare proposed changes for approval. | Review campaign data and make changes directly in the ad account. | Write actions require merchant review and account permissions. |
| Recurring tasks | Schedule daily, weekly, or custom reports, checks, and alerts. | Rely on a team member to remember, run, and distribute each task. | Task history helps teams review processes and results. |
| Sensitive decisions | Request human approval for consequential changes. | Team members review and execute changes themselves. | Merchants retain control of business decisions and settings. |