Amazon Connector
Amazon Connector: Sync Your Seller Central Data Across Your Entire Stack
StoreClaw's Amazon connector links Seller Central to your ERP, analytics, and operational systems through the official Amazon SP-API - so your order data, inventory levels, and financial settlements flow automatically without manual exports.
Built for Amazon Connector
Orders, Inventory, and Customers Synced in Real Time
The Amazon connector pulls orders, inventory changes, customer data, and fulfillment status from your Seller Central account as they happen - not on a scheduled export cycle. When an order ships, when FBA inventory adjusts, or when a return is processed, the updated data is immediately available in your connected systems for reporting and operations.
Official SP-API Connection With Scoped Access
StoreClaw connects to Seller Central through Amazon's official Selling Partner API (SP-API), not a third-party scraper or browser extension. You authorize only the data scopes relevant to your connected workflows - StoreClaw accesses what you grant and nothing outside that authorization.
What the Amazon Connector Enables
The Amazon Data Objects the Connector Syncs
| Data Object | Direction | Common Use |
|---|---|---|
| Orders and line items | Amazon to stack | ERP order processing, revenue reporting |
| Inventory levels | Both directions | Multi-channel stock sync, replenishment planning |
| Customer data | Amazon to stack | CRM updates, customer retention analytics |
| Fulfillment and tracking | Amazon to stack | Operational visibility, customer notification |
| Financial settlements | Amazon to stack | Accounting reconciliation, P and L tracking |
| Returns and refunds | Amazon to stack | Restock signals, financial posting |
Why Amazon Data Needs a Connector to Stay Useful
Amazon Seller Central holds your marketplace data, but most of the business decisions that data informs happen outside Seller Central - in your accounting software, your inventory management system, your analytics platform, and your customer database. Getting that data from one system to the others without a connector means manual exports: downloading reports, reformatting them, uploading them to the destination system, and reconciling the discrepancies that accumulate every time the process runs a day late.
A connector eliminates the manual export cycle and replaces it with real-time automated sync. When an Amazon order is placed, it appears in your ERP. When an FBA shipment adjusts inventory, your stock levels update. When a settlement report is generated, the financial data flows to your accounting system. The value is not just time savings - it is the elimination of the data gaps and reconciliation errors that accumulate when export cycles are manual.
Getting Started with the Amazon Connector
Connect Seller Central through StoreClaw's standard OAuth authorization flow - no technical setup required. Select which data objects to activate, confirm the authorization scope, and the connector begins syncing. Expand to additional connected systems as you verify the initial data flow is accurate and complete.
Frequently Asked Questions
The StoreClaw Amazon connector links your Seller Central account to StoreClaw and your broader ecommerce stack through the official Amazon SP-API, enabling real-time sync of orders, inventory, customers, and financial data without manual exports.
Yes. StoreClaw connects to Seller Central through Amazon's official Selling Partner API (SP-API). All data access is within the scope you explicitly authorize.
Yes. Once Amazon is connected, StoreClaw can maintain consistent inventory levels across your other connected channels, preventing overselling and keeping stock data current across platforms.
>Setup uses a standard OAuth authorization flow with no technical configuration required. Most sellers complete the initial connection in under five minutes.
StoreClaw accesses only the data scopes you authorize: orders, inventory, customers, fulfillment, and financial settlements. Nothing outside your authorized scope is accessed.